We show that Euler's equations for a free rigid body, and for a rigid body with a controlled feedback torque each reduce to the classical simple pendulum equation under an explicit cylindrical coordinate change of variables. These examples illustrate several ideas in Hamiltonian mechanics: Lie-Poisson reduction, cotangent bundle reduction, singular Lie-Poisson maps, deformations of Lie algebras, brackets on
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, simplifications obtained by utilizing the representation-dependence of Lie-Poisson reduction, and controlling instability by inducing global bifurcations among a set of equilibria using a control parameter.